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Gerhard Apfelthaler, Ph.D.
Dean, School of Management

Phone: (805) 493-3352


Gerhard Apfelthaler is the Dean and a tenured professor in International Business at the School of Management at California Lutheran University in Thousand Oaks, California (United States).

He is also a senior partner at AT Consult, a consulting company with offices and affiliations in Europe, the US and Asia, a founding shareholder and an Executive Advisor at CURE Pharmaceutical, a founding shareholder of CURE Laboratories, and a co-founder of Dream School Academy and Start-Up-Kids.

Before that he has been the Chair of the Department of International Management at FH Joanneum University of Applied Sciences in Graz (Austria). Previously, he served as Commercial Attaché to the Austrian Embassy in Singapore, as Austria’s Deputy Trade Commissioner to the United States, as Dean of International Business Studies at FHS Kufstein Tirol, and as coordinator of the international postgraduate program of the Community of European Management Schools (CEMS), among others.

He has studied at the University of Vienna (Vienna/Austria), the Taiwan National Normal University (Taipeh/Taiwan), and the University of California at Los Angeles (UCLA), and the Vienna University of Economics and Business Administration (Vienna/Austria) from which he holds a doctorate in Economic and Social Sciences.

He has published several books, among others “Management Internationaler Geschaeftstaetigkeit” (Managing International Business), Patentschutz in wichtigen Exportmärkten (Patent Protection in Important Export Markets), „Interkulturelles Management“ (Cross-cultural Management), „Internationale Markteintrittsstrategien“ (International Market Entry Strategies), or “US-Recht für Niederlassungsgruender” (US Business Law for Foreign Entrants).

He has also published articles in leading academic journals including the Journal of World Business, the Journal of Small Business Management, the International Journal of Business and Economics, the Journal fuer Betriebswirtschaft, the Journal of International Learning.  He is also a founder and the Associate Editor for the European Journal of International Management. Gerhard Apfelthaler has lectured at universities in a number of countries including Austria, Australia, Austria, Colombia, Iceland, Oman, Pakistan, Singapore, Thailand, and the United States.

He regularly consults to companies on topics related to international business development, and he is a member of the Academy of Management, the Academy of International Business, the Strategic Management Society and the German “Verband für Hochschullehrer Betriebswirtschaft”.



  • "The Deadly Sins of International Business"
  • "Successful Global Business Development"
  • "Managing Across Cultures"
  • "Marketing Across Cultures"