University Marketing

CLU Style Guide


Consistency in editorial style is as important as graphic consistency. The following guide indicates styles unique to California Lutheran University. For standard usage, CLU has adopted the Associated Press (AP) style. The Associated Press Stylebook is available in the CLU Bookstore.

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Ahmanson Science Center Ahmanson Science Center houses classrooms, faculty offices, laboratories, Richter Lecture Hall and Holm Atrium.
All Nations Plaza All Nations Plaza is located between the Hansen Administration Building and the Orville Dahl Centrum/Centrum Cafe.
Alumni Hall Remodeled and rededicated in 1985, Alumni Hall houses adult and graduate admissions.
Art Building The Art Building houses classrooms, a ceramic studio and faculty offices.
Artwork Titles Write titles of exhibitions in roman with quotation marks. Italicize titles of art.
Associations and Organizations Capitalize the full title of associations. Lowercase partial references unless capitalization is required to avoid confusion.
Federal Bureau of Investigation; the bureau
Awards Capitalize all words (except articles, conjunctions and prepositions of fewer than four letters) in the full title of the award.
Pulitzer Prize for Biography
Use lowercase for descriptive words that are not part of the official title.
Pulitzer Prize winner