University Marketing

CLU Style Guide


Consistency in editorial style is as important as graphic consistency. The following guide indicates styles unique to California Lutheran University. For standard usage, CLU has adopted the Associated Press (AP) style. The Associated Press Stylebook is available in the CLU Bookstore.

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F Building F Building houses Art Department classrooms, faculty offices and a sculpture studio.
Faculty and Titles On first reference, Dr. is used before the name of an individual who holds a doctor of dental surgery, doctor of medicine, doctor of optometry, doctor of osteopathic medicine or doctor of podiatric medicine degree.

For individuals who hold an earned doctorate in another field, indicate this specialty in the text: John Jones, who has a doctorate in psychology, will speak at the University. John Jones earned a doctorate in history from Washington University.

When appropriate, use initials after the name to indicate an earned degree: John Jones, Ph.D.

Do not use Dr. before the names of individuals who hold only honorary doctorates.

Use of after professor, associate professor and assistant professor.
Monty Clef, associate professor of art,

Use in after instructor.
Monty Clef, instructor in art,
Falde Plaza Falde Plaza was dedicated in 1983 in honor of Gaylerd Falde, a member of CLU's first Board of Regents. This courtyard area in front of the Preus-Brandt Forum and Pearson Library complex is home to the Enormous Luther statue.
Fredrickson Family Early Childhood Center The Fredrickson Family Early Childhood Center, dedicated March 25, 2011, is located north of Olsen Road near Campus Drive. The new 4,738-square-foot facility replaces the smaller House on the Hill preschool that has served CLU employees and community members for 36 years.