University Marketing

CLU Style Guide


Consistency in editorial style is as important as graphic consistency. The following guide indicates styles unique to California Lutheran University. For standard usage, CLU has adopted the Associated Press (AP) style. The Associated Press Stylebook is available in the CLU Bookstore.

ALL | A | B | C | D | E | F | G | H | I | K | L | M | N | O | P | Q | R | S | T | U | W | Z

G Building G Building, one of the original chicken coops, was razed in December 2011. Faculty offices for the departments of Criminal Justice, Political Science, Psychology and Sociology were relocated to the Swenson Center for the Social and Behavioral Sciences.
Geeting Hall The K-1 instrumental rehearsal room (K Building) was renovated and renamed Geeting Hall in April 2010.
Gender Avoid the use of the terms mankind, family of man, brotherhood and the compounds chairman, clergyman, etc.

Use inclusive terms such as human being, human, humanity, humankind, people, chair and minister to designate both individuals and groups.

Use appropriate pronouns when the antecedent is known and duplicate pronouns, e.g., he or she, him or her, or the plural when the antecedent of the pronoun is not known. Avoid him/her and he/she.
Geographic Terms In general, capitalize words designating regions of a continent or country when the designations imply a meaning larger than simple geographic descriptions.
Midwest; East Coast

Use lowercase for topographic terms that are used in the plural.
the Colorado and Nile rivers

Capitalize the fanciful names of cities and states.
the Windy City; the Golden State
George "Sparky" Anderson Baseball Field and Ullman Stadium George "Sparky" Anderson Baseball Field and Ullman Stadium. Named after the legendary Hall of Fame major league manager and staunch CLU supporter, the George "Sparky" Anderson Baseball Field was inaugurated in January 2006. Ullman Stadium offers covered dugouts and stadium seating for 300 people.
Gilbert Sports and Fitness Center Gilbert Sports and Fitness Center houses two major gymnasiums (1,500-seat Gilbert Arena and Soiland Recreation Center), Lundring Events Center, Forrest Fitness Center, exercise science and sports medicine facilities, a dance studio, classrooms and labs, the CLU Alumni Association Athletic Hall of Fame, the Ventura County Sports Hall of Fame, and offices for faculty, staff and coaches.