University Marketing

CLU Style Guide


Consistency in editorial style is as important as graphic consistency. The following guide indicates styles unique to California Lutheran University. For standard usage, CLU has adopted the Associated Press (AP) style. The Associated Press Stylebook is available in the CLU Bookstore.

ALL | A | B | C | D | E | F | G | H | I | K | L | M | N | O | P | Q | R | S | T | U | W | Z

Internet Terms Internet: Capitalize.

online: Write as one word in lowercase.

Web: Capitalize this derivative of World Wide Web; the Web.

Web page: Write as two words with Web capitalized.

website: Write as one word in lowercase.