University Marketing

CLU Style Guide


Consistency in editorial style is as important as graphic consistency. The following guide indicates styles unique to California Lutheran University. For standard usage, CLU has adopted the Associated Press (AP) style. The Associated Press Stylebook is available in the CLU Bookstore.

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K Building The K-1 instrumental rehearsal room was renovated and renamed Geeting Hall in April 2010.
KCLU One of the most honored commercial or public radio stations in Southern California, KCLU has won numerous Golden Mike and other awards for news excellence. The station, a community service of Cal Lutheran, serves more than 70,000 listeners in Ventura County on 88.3 FM, Santa Barbara County on 102.3 FM and 1340 AM, and southern San Luis Obispo County on 89.7 FM.

The new KCLU Broadcast Center, located north of Olsen Road near Campus Drive, includes four state-of-the-art production rooms, one of which is the National Public Radio station's first dedicated newsroom, plus a classroom and lab facilities to train broadcast journalism students.
Kingsmen Park and Regals Way Kingsmen Park is the heart of the CLU campus. Each summer, the park becomes an amphitheatre for Kingsmen Shakespeare Festival performances. Regals Way bordering Kingsmen Park is the main north/south walkway through the campus known as the academic corridor.
Kwan Fong Gallery of Art and Culture Kwan Fong Gallery of Art and Culture holds continuous exhibitions by nationally recognized artists as well as CLU faculty and students. The gallery, located in Soiland Humanities Center, is open to the public Monday through Saturday from 8 a.m. to 8 p.m.