University Marketing

CLU Style Guide


Consistency in editorial style is as important as graphic consistency. The following guide indicates styles unique to California Lutheran University. For standard usage, CLU has adopted the Associated Press (AP) style. The Associated Press Stylebook is available in the CLU Bookstore.

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Leland House Leland House is one of several residential homes adjacent to campus that provide housing for CLU students.
Luedtke Bridge Paid for by an anonymous donor, the pedestrian bridge over Olsen Road was renovated in 2006 and dedicated in honor of President Luther S. Luedtke and Carol Luedtke in recognition of their 14 years of dedicated service to the University.
Luther Statue CLU's landmark statue of Martin Luther was a gift to the University by the first graduating class of 1964. Designed by art professor emeritus Sir Bernardus Weber, the modern art sculpture was unveiled in Falde Plaza in 1985.