University Marketing

CLU Style Guide


Consistency in editorial style is as important as graphic consistency. The following guide indicates styles unique to California Lutheran University. For standard usage, CLU has adopted the Associated Press (AP) style. The Associated Press Stylebook is available in the CLU Bookstore.

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Magazine Titles Italicize the titles of magazines. Italicize and capitalize the words the and magazine (before and after the name, respectively) only when they are part of the official title.
Mount Clef Stadium Mount Clef Stadium is the former home to the Kingsmen football team. The last game in the stadium was played on Nov. 13, 2010, with a 24-0 shutout win over Occidental College. (See William Rolland Stadium and Gallery of Fine Art)
Mount Clef, Mountclef Write Mount Clef as two words in the following: Mount Clef Ridge, Mount Clef Stadium, Mount Clef Hall. Write Mountclef as one word in Mountclef Boulevard, in accordance with Thousand Oaks street signage.
Music Titles Italicize the titles of long musical works (operas, tone poems, oratorios, concertos, symphonies, sonatas, etc.).
Write titles of songs and short musical compositions in roman within quotation marks.