University Marketing

CLU Style Guide


Consistency in editorial style is as important as graphic consistency. The following guide indicates styles unique to California Lutheran University. For standard usage, CLU has adopted the Associated Press (AP) style. The Associated Press Stylebook is available in the CLU Bookstore.

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Pearson Library Pearson Library houses a core book collection complemented by journals, microfilms, audiovisual software and access to electronic databases.
Pederson Administration Building Pederson Administration Building houses the offices of the President, Academic Affairs, Registrar, Alumni and Parent Relations, University Advancement, University Relations, Center for Academic and Accessibility Resources (CAAR), and Church Relations.
Pederson Ranch House Pederson Ranch House, home to the Music Department, was part of the original Pederson family homestead. Built circa 1913, the house and its water tower were designated a Ventura County Historical Landmark in 1978. The house and tower were renovated in 1986 and relocated to the corner of Regent Avenue and Faculty Street to make room for Ahmanson Science Center.
Percent Write percent as one word.
Peters Hall Peters Hall houses faculty offices and classrooms for the School of Management.
Pioneer House Offices for the Center for Economic Research and Forecasting (CERF), the California Institute of Finance (CIF) and the International MBA program are located in Pioneer House.
Planned Facilities The University's 20-year master plan envisions further development of the athletics complex north of Olsen Road, additional residence halls, a new student union building, performing and visual arts center, enlarged library, new classroom buildings and an administrative center.
Play Titles Italicize all play titles.
Plurals of Letters and Numbers Form the plural of numbers, decades and multiple letters by adding s.
the 1980s

Form the plural of single letters by adding 's.
the three R's
mind your p's and q's
Poem Titles Italicize the titles of collections of poetry and long poems. Use roman within quotation marks for titles of short poems.
Poulson Tennis Center The Ron and Sue Poulson Tennis Center with six lighted tennis courts features Plexipave brand professional surfacing, purple courts and green out-of-bounds areas.
Preus-Brandt Forum Preus-Brandt Forum seats 200 for drama productions, campus meetings and special events.