University Marketing

CLU Style Guide


Consistency in editorial style is as important as graphic consistency. The following guide indicates styles unique to California Lutheran University. For standard usage, CLU has adopted the Associated Press (AP) style. The Associated Press Stylebook is available in the CLU Bookstore.

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Samuelson Aquatics Center Samuelson Aquatics Center's 50-meter pool, diving well and diving boards accommodate competitions in swimming, diving and water polo at the intercollegiate and intramural levels.
Samuelson Chapel Samuelson Chapel, with its sweeping walls of stained glass, is home to CLU's campus ministry programs and the site of numerous musical, academic, cultural and special events during the year.
SEEd Project Garden In September 2010, CLU established a SEEd Project Garden on campus. The garden provides opportunities for students to directly engage in the University's sustainability efforts and supports the nationwide movement that encourages people to purchase local produce. The garden also contains the Fry Family Outdoor Classroom.
Soiland Humanities Center Soiland Humanities Center complex encompasses 16 classrooms, 30 faculty offices, conference rooms, Overton Hall, the Kwan Fong Gallery of Art and Culture, Zimmerman Music Studios and the Uyeno Amphitheatre.
Spies-Bornemann Center for Education and Technology Spies-Bornemann Center for Education and Technology incorporates a distance learning classroom, television studio, model laboratory and offices for the Graduate School of Education faculty. The $6.2 million, 23,000-square-foot facility, designed to afford maximum interaction between students and faculty, houses undergraduate, professional and graduate programs.
States Two-letter postal abbreviations (CA, NE, WA) are used only in addresses followed by a ZIP code.
When a state is preceded by the name of a city in a dateline, the AP abbreviation (Calif., Neb., Wash.) is used. Alaska, Hawaii and states with five or fewer letters are not abbreviated.
In the body of stories, state names are always spelled out whether used alone or preceded by a city. (Note: This is a change from previous AP style.)
When written together, both city and state are followed by a comma except at the end of a sentence (... Thousand Oaks, California, ...).
For a complete list of both standard and postal abbreviations, go to
Swenson Center for the Social and Behavioral Sciences The 33,000-square-foot Swenson Center for the Social and Behavioral Sciences was dedicated Oct. 22, 2010. The first LEED-certified building on campus, the center contains faculty offices, classrooms and computer labs.